Virtual reality has a long and interesting history, dating back to the first half of the 20th century, when “3-D” movies were invented and leading up through the decades to today’s current matterport technology. Its use is seen in many fields, and businesses have experienced the benefits of virtual reality for quite some time, particularly in the real estate market.
Many realtors now attract clients online and ultimately lead them to virtual tour opportunities to facilitate smooth, quick property transactions. This enhancement of real-world environments through the use of images and virtual data has made many changes for the better in the lives of those who sell homes or commercial properties for a living. Below are some reasons this type of technology has become so popular in this field:
In today’s modern world, mobile applications are easily available on cell phones, iPads and laptops. For this reason, there is no simpler way to reach potential home buyers with all the facts and data for which they are looking concerning various property listings. In the form of interactive brochures and similar venues, details about properties can be viewed without any difficulty, as well as shared with others who may also become potential clients.
Saves Time and Money
Real estate agents save both time and money with essentially all their clients when video reality applications are used. For example, potential buyers no longer need to be driven from home to home to narrow down their choices to a handful of properties. Rather, they can simply boot up their laptop, smart phone or desktop computer and view future or current listings to eliminate ones in which they have no interest and inquire further about those they feel would meet their needs. This type of technology literally creates a window into the property, which allows visitors to visually “walk” through the home and see whether or not it suits their personal preferences.
Users of this technology can also discover new listings merely by strolling the streets, pointing the smart phone camera at homes for sale to upload real-time stats such as contact information, for-sale status, price and even the aforementioned virtual “walk-through” tour opportunities. Realtors benefit immensely from such technology, as many of the preliminary steps are completed by the consumers themselves, thus allowing the realtor to regularly devote his or her time to more advanced tasks, such as price negotiating with other clients and preparing closing paperwork.
New Construction Transactions Simplified
In the past, realtors and those in new construction sales were often saddled with a long and difficult process to take a client from the initial point of contact to a solidified transaction. Fortunately, virtual tour options now include homes that have not yet been built. Architects and those who develop blueprints can now use applications specifically for new construction to allow potential customers to take a virtual tour of the home as it will appear when the building phase is complete.
This gives realtors and sales professionals a tremendous edge in the market. For example, they can inform their customers that there will be no unpleasant surprises at the end of the construction. Additionally, clients are assured that they will not find themselves in the unfortunate scenario of telling the realtor that the appearance of the new home is not as they anticipated after it is too late to remedy the problem.
Viral Word of Mouth publicity
Research has indicated that when clients become interested in a particular home or commercial property that they initially viewed through the use of a VR or AR device, it is highly likely that they will engage in a conversation with the agency with which the property is listed. Even more interesting, is that many individuals share pictures, virtual tours, images and other content on social media sites, which can only create additional interest in the property.
This is also a tremendous advantage for the real estate agent, as the home may eventually be sold to a person through word-of-mouth via digital media, even if the initial person who took the cyber tour lost interest in the home. This is a good example of how matterport technology can provide a bigger audience for listed properties and essentially “market” those properties again, without any investment of time or money from the agency itself.
Regardless of the type of properties one sells, it is obvious that the use of virtual reality can only serve to enhance the realtor’s career and create positive experiences for each client.